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eastwindart.com, hotspotsusa.com,
and wavehunters.com:
overview: Eastwind Art suffered
from what many e-commerce sites suffer from; their dynamic pages
pump out data on their products and product categories, but do not
allow for search engines such as Google and MSN to spider them (since
each 'page' is really a template, there is only one page to spider)
| Problem |
Solution |
| low visibility on search engines with static pages |
optimization of static web pages, strong use of metatag
keywords, title and description |
| very few pages are ranked in search engines |
URL rewrite on dynamic pages, allowing their content
to be 'spidered' by search engines (especially Google) |
| Overall Result:
575% increase in visits over a period of
one year, and still climbing. This resulted in at least
an additional $24,000 in sales per year. |
overview: hotspotsusa.com,
another dynamic website, had no metatag data AT ALL on their dynamic
pages. The solution: work closely with programmer to code in
metatag data into the supporting database.
| Problem |
Solution |
| dynamic pages have no metatag data |
work with programmer, coding in metatag data into dynamic
pages, |
| very few pages are ranked in search engines |
URL rewrite on dynamic pages, allowing their content
to be 'spidered' by search engines (especially Google) |
| link exchange low |
cross-linking various complimentary sites (such as
local hotels and restaurants in the Santa Barbara and Ventura
area of California) to site, thereby increasing 'link popularity' |
| Overall Result:
688% increase in visits over a period of
one year, and still climbing. This resulted in at least
an additional $35,000 in hotel reservation sales per year. Ranked
and visited pages went from 3 to 137 in just three weeks! |
overview: Wavehunters was
an excellent site to begin with. It had static pages, and traffic,
though not particularly targeted; it was a favorite site for surfers
to check out information on exotic destinations for surfing. However,
most pages we not ranked, since they were exclusively Flash technology,
and unreadable by search engines.
| Problem |
Solution |
| unreadable Flash pages predominated the site |
insertion of optimized text with keyphrases into
those pages. Now the search engines had 'food to eat.' |
| simple, singular description on all pages |
Modification of metatag data on all pages of site,
enticing potential customers on search engines to 'come in
a take a look'...
"Surf-travel with Wavehunters" became...
"Surf Travel with Wavehunters! Wavehunters is full-service
surf travel agency, with airfares and custom packages to prime
surfing areas around the world. We have the finest fleet of
surf charters every assembled, waiting to take you to some
of the most exotic surf travel locations in the world."
and...
"Surf Vacations to the most exotic surfing locations
in the world. Bali, Fiji, Central America. Wavehunters Surf
Travel understands your specific surfing needs." |
| Overall Result:
44% increase in just one month (and
still climbing!) This resulted in approximately 2-4 additional
sales per month, profit totaling almost $90,000 per year! And
we're still improving! |
client (reference)
list >> |
