Keyphrase Analysis

What A Simple Shift In Word Use Can Do

Our job is to find out how your customers search for your product online. Which keywords (or more correctly keyphrases*) do your customers use?

For example, if you sold bolts of Japanese cloth (but not clothing,) what keyphrase would you use:

1. Japanese cloth
2. Japanese fabric
3. Japanese fabrics
4. Japanese bolts
5. All of these
6. 1,2 & 3

The correct answer is number 6: 1,2 & 3. Look at the words again with estimates on searches per day across all of the search engines:

1. Japanese cloth (10 searches per day worldwide)
2. Japanese fabric (78)
3. Japanese fabrics (69)
4. Japanese bolts (0)

So, as many keyphrases as there are web pages can be used to promote a website. But wait, what about other, perhaps more relevant keyphrases? What if a person is looking eastern-type fabric, instead of just Japanese fabric, but might be intrigued by Japanese fabrics?

1. Japanese cloth (10 searches per day worldwide)
2. Japanese fabric (78)
3. Japanese fabrics (69)
4. oriental fabric (133)
5. asian fabric (53)
6. asian fabrics (48)
7. oriental print fabric (28)
8. oriental toile fabric (17)

You must know exactly what you sell, and how people search for you.

We also must take into consideration how many competitors you have for particular keywords:

*a keyphrase is a word or coupling of keywords that prospective clients might use in finding your product, such as "Japanese fabric" - usually an adjective coupled with a noun.

**The higher the KEI, the more popular your keywords are, and the less competition they have. Which means you have a better chance of getting to the top.

***# of competing websites. The lower the competition the easier you will find it to reach the top using this keyword.

As you can see, it's a complex process to find the right keywords to use. If you sell Japanese print fabric, then using the keyphrase oriental print fabric is probably a good keyword to use.

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