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Link
exchanges and the joining of geographic or occupation-specific web
sites. Link exchanges are powerful method by which
search engines such as Google and AltaVista rank web pages. The more link exchange you do, eventually the higher link popularity your website will have.
These are some examples of link pages.
Link exchange is so important, in fact, that a well-optimized website may still rank low because it is not 'popular' enough. The goal is to create complimentary links to sites that might interest your potential customers, but not detract from sales:
- link exchange increases visits to your website
from related, complimentary sites
- link exchange increases visibility (rankings)
on search engines such as Google and MSN.
Following Danny Sullivan's (a prominent editor of
searchenginewatch.com)
golden rules of link building...
- get links from pages that are read by the audience
you want.
- buy links if visitors that come solely from the
link will justify the cost.
- link to sites because you want your visitors
to know about them.
Following these basic rules will increase link popularity,
and you won't be penalized for 'spamming.'
Some additional things to keep in mind:
- Quality, not quantity, is the key to success for link exchange
- Make sure that it is easy for other websites to link to you. Look at our link exchange page for an example.
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