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SEO
101 Video from C|NET News -
http://news.com.com
June 06, 2006
Gregory has been saying this all along, but it's nice to hear someone else say
the same thing. Watch
it!
Google
guns for Microsoft - www.cnet.com
June 07, 2006
Google Spreadsheets targets Office, but analysts say Microsoft probably shouldn't
worry...until the consumers begin to influence the enterprise.
Insider
Secret To Killer PR - www.seochat.com
June 7, 2006
One of the most overlooked aspects of good, organic rankings. Here's an article
on killer PR (PageRank).
Why
'Net neutrality' means more federal regulation - www.cnet.com
June 27, 2006
U.S. Senator Jim DeMint says the term has become a nebulous catchall
for competing public policy issues.
Open
your wallet to Google - www.cnet.com
June 28, 2006
Search juggernaut's rumored Gbuy system could be first piece
in broad e-commerce payment infrastructure. Or not.
^ top
For the month of July, let's do something a little
different - let's get interactive!
If you have a website, and are currently NOT
my client, you'll have to purchase a 1-day pass to www.wordtracker.com.
It's a whopping $7.76 - but it's well worth it. Finding niche
keywords can bring your traffic up in interesting and very
profitable ways...
If you are my client, I am probably
looking for niche keywords for you, but if you want to see what
I do first-hand, just email
me and request access to my wordtracker tool. I'll give you
my username password to see the projects - for free! I will also
setup a 'test area' and you can play to your heart's content.
Whoever you are, you are more than welcome to
call me at anytime and I can walk you through it!
Wordtracker is an online
tool that allows you to search for the popularity of keywords,
and rate the usefulness of that keyword with roughly
this equation:
usefulness of keyword = popularity of kewyord
/ competition websites.
The more popular a keyword ("like 'santa barbara
hotels' or 'red shoes' or 'costa rica travel' or 'super jumbo
loans in california') the easier it is to use that keyword to
draw traffic.
'Niche' keywords are words that are infrequently
looked for, but have very little competition in terms of websites.
Using the equation above, it means that the popularity is high in
relation to the number of competing websites:
Let's take a look at some sample data.
Say you
have a surf travel website to Costa Rica and you generate these
keywords:
Sure, it would be great to go after the BIG keywords
(like 'costa rica travel') or that bring in alot of traffic,
but should you go for a general keyword like that? Is it
your target audience?
Well, yes, to a degree it is, but there are going
to be a lot of travelers who don't care a whit about surfing,
and will immediately leave your website for better web surfing
waters, pardon the pun.
Let's note a few things:
- big, general keywords like 'costa rica travel' are not necessarily
the best keywords to use, becasue they have lots of competition
- any keyword with a count of 10 or lower should probably not be trusted; some aggressive browser out there might have done
10 searches in one day!
- some of the keywords above are too general, and some so specific
that they are almost unusable.
But there is strategy here! Let's make some observations.
I am going to think out loud to give you a feel of how I see
these keywords:
- #1 "surfing
puerto viejo costa rica" - hmmm... wonder if Puerto Viejo
(Caribbean side of Costa Rica) is an up and coming destination
for Costa Rica travel... let's ask client about it - let's create
a page like this...
- #5 "surfing
in central america" - interesting, some people don't know
where in Central America to go, so they are weighing their options.
Create a page on 'why Costa Rica instead of Panama or
Nicaragua' and title it 'Surfing in Central America'
- #6 "caribbean
surf vacation" - seems like a good fit.
Surfers have known about Pacific Coast of Costa Rica for a while,
but the Caribbean side is virtually undiscovered. These are probably
repeat customers or a demographic that really wants a 'laid back'
surfing experience. Create
a page like this...
- #7 "family
surf vacations" - interesting, there are surfer families!
Makes sense, surfing is kinda a handed down activity between
father and son. Create
a page like this... be sure to explain why Costa Rica is
a GREAT family destination (no lying, just the facts; Costa Rica
is a very safe destination for families
- #8 "caribbean
surf camp" - do additional keyword check on all surf camp
in Costa Rica searches - it seems to be coming up a lot. Create
Surf Camp Travel Package in future
- #28 "caribbean
surfing" boy, that doesn't work. KEI is too low
See how I am using the DESIRE of the world's
browsers to stimulate my imagination? I am also reporting back
to my client what trends are developing in the surfing world
of Costa Rica.
The idea is, you can use NICHE keywords to bring
in traffic, AND direct the development of a website. Let's take
an example, the 'family surf vacations' keyword:
- create page like this
- 23 visitors per day = 8000 visitors per year
- * by, say, 10% clickthrough = 800 additional visitors per
year
- * by, say, 3% purchase of travel packages = 24 sold per year
(this number is a touch high for normal conversion, but remember,
it's a pretty specific search, and you're delivering specific
information for that demographic)
- * by, say, $500 profit on each transaction = $12,000 additional
per year
That's for ONE KEYWORD. The
trick is, how you do explicitly create a page for EACH keyword? That's
the time consuming part. Let's say I spend 1 hour researching
that particular keyword in detail, 2 hours designing the page,
and 2 hours testing the page with my usability testing group.
That's 5 hours, for a potential $12,000 payoff. NOT BAD.
Certainly worth MY time to devleop this page
for my client. Certain worth YOUR time and money checking out WordTracker.com!
^ top
Gregory's
Note: The right mindset is everything. This
I have learned over years of business. The difference between
a great day and a morose one is how you feel going into
it and how you keep yourself going throughout the day.
This book takes it farther; want to be sucessful?
Do these three things:
- having the right mindset
- asking the right questions
- doing the right thing
Building the right relationships, as we all know,
is the difference between success and failure in this world.
Sure, you need a good product (first and foremost), but the
most successful projects are the longest ones! Keep those relationships
alive and succeed!
Basically, this book hammers home the need to
be customer oriented, discovering the information that is important
to the customer (not you) and always, always, doing the right
thing for the customer. Building relationships that help the
customer, even if it means you make no sale, will pay dividends
in the years to come.
Jerry
Acuff's book
ONLINE >
^ top
Gregory's
Note: Well, it's another funny website suggested!
Let's face it, there are three things that the
web is useful for: humor, purchasing, and information. This website
is both informative and humorous. Get tons of funny little videos
(whatever your political affiliation) and laugh a little!
Check
out www.jibjab.com now! >
If you have suggestions as to content, layout, or relevance of material above, don't hesitate to email Gregory at gregory@leyline.net.
^ top
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