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Balancing
Inbound and Outbound Links -
www.seochat.com
July 07, 2006
Any SEO worth his or her salt will help the webmaster understand and achieve
quality links.
Behavioral
Advertising: Wave of the Future? -
www.seochat.com
July 11, 2006
What is it, and how is it different from the kind of online
marketing you’re already doing? Keep reading to find
out.
The
eBay, PayPal, and Google Fight Club - www.seochat.com
July 26, 2006
The eBay, PayPal, and Google rivalry heated up in recent weeks. Google Checkout
launched on June 29 after nearly a year of much anticipation, speculation and
secrecy.
The
Future of Search - www.seochat.com
July 31, 2006
As search engine technology gets better, faster, and amazingly more in line with
the results users want, there are a few things still that may seem more like
science fiction than possible near reality.
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We've seen the same mistakes made
over and over again with dozens of clients and websites. Want
to know what they are? Now is your chance! Download this FREE
24 page report and learn if YOUR website passes the test!
- Does your website have text? Some
sites are simply pretty pictures and snazzy graphics, but without
text "GoogleFood" you're SUNK. Put the right text
in there so your customers will find you!
- What is your Link Popularity? Do
other websites point to you? How can you learn what your link
popularity is? How can you improve it? Why is it important
to Google?
- Are you using Keywords and Metatags
correctly? You probably know by now that
'keywords' and 'metadata' are important concepts to understand
and use, but did you know you can get penalized, even DROPPED
from search engines for using them incorrectly? Learn how
to create metatags that drive TARGETED traffic to your
website.
- Do you have enough pages? A
common problem with websites is that you don't have enough
pages to promote. Learn how to easily discover content to build
your page numbers.
- Does your website have HELPFUL
content? Search engines were designed to
organize and categorize USEFUL CONTENT on the web. Educated
visitors buy more. Learn how to educate your customers
and they will buy, buy, buy!
- Is your website designed correctly? Many
websites built from scratch or from templates are brimming
with CODING NO-NOs that could prevent your website from even
being 'spidered' by search engines! Learn what to avoid and
how to correct your mistakes!
- Is your website laid out correctly? Bad
navigation, haphazard layout and sloppy graphics create a negative
experience and inhibit visitors from finding what they want.
Learn basic, universal layout principles that EVERY website
should use.
- Do you distinguish yourself? Are
you compelling? Why should people buy from
you? What makes you different?
- Are you sticky? Do
your customers buy from you REPEATEDLY & tell OTHERS to
do so? Learn 'viral marketing' & why it works.
- Are you monitoring your website
success? Are you able to track the sales
process from search engine to sale? What is your visitor
traffic over time? What type of person is buying from you?
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Gregory's
Note: I think Amazon.com summed it up best:
"Five years ago, Jim Collins asked the question, "Can
a good company become a great company and if so, how?" In Good
to Great Collins, the author of Built
to Last, concludes that it is possible, but finds there
are no silver bullets. Collins and his team of researchers began
their quest by sorting through a list of 1,435 companies, looking
for those that made substantial improvements in their performance
over time. They finally settled on 11--including Fannie Mae,
Gillette, Walgreens, and Wells Fargo--and discovered common traits
that challenged many of the conventional notions of corporate
success. Making the transition from good to great doesn't require
a high-profile CEO, the latest technology, innovative change
management, or even a fine-tuned business strategy. At the heart
of those rare and truly great companies was a corporate culture
that rigorously found and promoted disciplined people to think
and act in a disciplined manner. Peppered with dozens of stories
and examples from the great and not so great, the book offers
a well-reasoned road map to excellence that any organization
would do well to consider. Like Built to Last, Good
to Great is one of those books that managers and CEOs will
be reading and rereading for years to come. --Harry C. Edwards "
Jim
Collins' book
ONLINE >
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Gregory's
Note: For those that work at home, music is
life. ANYTHING to break up the monotony of long research
projects is welcomed with open ears.
But Pandora.com is so
much more.
Can Pandora help you discover more music that
you'll like? Oh, yeah. Here's what you do: type
in a band that you like, and a 'station' is made for you. From
there, Pandora evaluates the features of music that
comes from that band, like these:
disco influences
beats made for dancing
heavy use of falsetto
a high-pitched voice
a dynamic male vocal
use of modal harmonies
minimalist arrangements
melodic part writing
a bumpin' kick sound
a slow moving bass line
heavy drums
electric guitars
synth tweaking
dominant vocal hooks
prevalent use of groove
then it will find OTHER bands that have like
features and play them for you. What's more, you can vote up
or down on what music plays. Pandora then modifies what it sends
you. You have to try it to believe it.
WARNING: The Pandora service may spur a vicious
cycle of CD purchases.... - G.
Check
out www.pandora.com now! >
If you have suggestions as to content, layout, or relevance of material above, don't hesitate to email Gregory at gregory@leyline.net.
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