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Leyline Web Promotion conforms to the
highest standards in our field. We follow very closely Google's
lead in their quality guidelines:
 Make
pages for users, not for search engines. Don't deceive your users,
or present different content to search engines than you display
to users.- Avoid tricks intended to improve search engine
rankings. A good rule of thumb is whether you'd feel comfortable
explaining what you've done to a website that competes with you.
Another useful test is to ask, "Does this help my users?
Would I do this if search engines didn't exist?"
- Don't participate in link schemes designed to
increase your site's ranking or PageRank. In particular, avoid
links to web spammers or "bad neighborhoods" on the
web as your own ranking may be affected adversely by those links.
- Don't use unauthorized computer programs to submit
pages, check rankings, etc. Such programs consume computing resources
and violate our terms of service. Google does not recommend the
use of products such as WebPosition Gold™ that send automatic
or programmatic queries to Google.
- Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Google.
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains
with substantially duplicate content.
- Avoid "doorway" pages created just
for search engines, or other "cookie cutter" approaches
such as affiliate programs with little or no original content.
These quality guidelines cover the most common forms
of deceptive or manipulative behavior, but Google may respond negatively
to other misleading practices not listed here, (e.g. tricking users
by registering misspellings of well-known web sites). It's not safe
to assume that just because a specific deceptive technique isn't
included on this page, Google approves of it. Webmasters who spend
their energies upholding the spirit of the basic principles listed
above will provide a much better user experience and subsequently
enjoy better ranking than those who spend their time looking for
loopholes they can exploit."
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