|
Not
at all!
Viral Marketing describes any strategy that encourages
individuals to pass on a marketing message to others, creating
the potential for growth in message's exposure and influence. It
also increases the chance of that individual to come back to the
site:
For
instance, a monthly newsletter signup is an excellent strategy
to get customers to return to your site. After all, if they are
signing up for a free monthly newsletter, they already have interest
in your product, right?
If
you setup a newsletter that is informative, timely, and provides
free and useful information to your customers, chances are they
are going to come back. They are also reminded on a monthly basis
of your existence, something that is very important. The more
a client is reminded of your existence, the more likely they are
to refer you. This is the essence of viral marketing.
Or
course, when you deliver that newsletter, you can also remind your
previous customers about product reviews and notification of specials
- and that is a great way to increase sales. |
