Web Marketing and Web Promotion

Web Marketing vs. Other Marketing

Does Web Marketing Replace Traditional Methods of Marketing?

Yes and No; it competes with and compliments traditional marketing.

Web Marketing vs. Traditional Marketing

Traditional TV or Radio Marketing...	Web Marketing...
Can become very expensive	Relatively inexpensive
Once seen or heard, it's gone	24-hour availability of information; customers can read at leisure and print out information
Markets your product to a loose demographic on a single channel to a passive audience	Web browsers are actively searching for what you sell through various search engines*

Web Marketing Compliments Traditional Marketing

Why Web Marketing is a perfect compliment to traditional advertising?

What can be referred to through tv or radio or direct mailings, can be fully explained through a website.
People are inclined to 'bookmark' sites that they like, or refer friends to your website
You can purchase products on a website (e-commerce)

Think of a website as a 'marketing and sales arm' of your total marketing program, and as a warehouse of information on your product or service.